The idea of corporations exercising corporate social responsibility
has spread from the West and is now firmly embedded in Asian
countries and in Asian corporations. The latest trend in corporate
social responsibility, evident also in Asia, is for corporations to
apply corporate social responsibility to local communities and to
those at the bottom of the social hierarchy. This book explores
corporations' social responsibility engagement with local
communities in a range of Asian countries. It provides examples of
corporate social responsibility in a wide range of industrial
sectors, focuses extensively on "social enterprises" and on
governments' and corporations' schemes to encourage them, considers
how relations with employees and with local workforces fit into the
pattern of corporate social responsibility, and discusses the
question as to how far corporations engage with local communities
as a way of developing new markets for their products.
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