In the first half of the twentieth century, Theodor Adorno wrote
about the 'culture industry'. For Adorno, culture too along with
the products of factory labour was increasingly becoming a
commodity. Now, in what they call the 'global culture industry',
Scott Lash and Celia Lury argue that Adorno's worst nightmares have
come true.
Their new book tells the compelling story of how material
objects such as watches and sportswear have become powerful
cultural symbols, and how the production of symbols, in the form of
globally recognized brands, has now become a central goal of
capitalism. "Global Culture Industry" provides an empirically and
theoretically rich examination of the ways in which these objects -
from Nike shoes to Toy Story, from global football to conceptual
art - metamorphose and move across national borders.
This book is set to become a dialectic of enlightenment for the
age of globalization. It will be essential reading for students and
scholars across the social sciences.
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