THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR EXPANDED AND
REFRESHED Understanding Color is an essential resource for those
needing to become proficient in color for business applications.
The peerless treatment of this critical subject is beautifully
illustrated with real-world examples. Designers have turned to this
guide for nearly a generation for its authoritative and accessible
instruction. The knowledge contained in this book sets you apart
from other designers by enabling you to: * Contribute more
effectively to discussions on color harmony, complete with a
vocabulary that enables in-depth understanding of hue, value, and
saturation * Apply the most-up-to-date information on digital color
to your projects * Address issues involved when colors must be
translated from one medium to another * Troubleshoot and overcome
today's most common challenges of working with color Full-color
images showcase real design examples and a companion website
features a digital workbook for reinforcing color concepts. From
theory and practical implementation to the business and marketing
aspects, Understanding Color helps you gain a deep and
discriminating awareness of color.
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