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Introduction to Global Business - Understanding the International Environment & Global Business Functions (Paperback, 2nd edition)
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Introduction to Global Business - Understanding the International Environment & Global Business Functions (Paperback, 2nd edition)
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The global business environment is rapidly changing due to shifts
in geopolitical alliances, active support of global international
institutions in promoting market-oriented economic reforms, and
advances in the development and use of information technology.
INTRODUCTION TO GLOBAL BUSINESS, 2e addresses these challenges by
providing a comprehensive analysis of the global business
environment and lays the foundation for the functional tools used
to better prepare you to manage the global business landscape. The
text flows smoothly and clearly from concept to application, asking
you to apply those learning skills into real-world personal and
professional applications. The specialized author team introduces
globalization through unparalleled scholarship and a world-view
presentation of the fundamental pillars of the global business
environment -- culture, ethics, economics, and information
technology. Ensure that you understand the procedures and concepts
you need to know with MindTap for INTRODUCTION TO GLOBAL BUSINESS.
MindTap, an online course management and learning system, combines
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managing your course and assignments.
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