Event and cultural tourism as a social practice is a widespread
phenomenon of global socio-economic importance. The purpose of the
book is to bring together current thinking on contemporary issues
relating to the management and marketing of cultural events and
attractions. The contributions to the book provide interesting
perspectives on a number of topics including innovation in
festivals, destination and event image, cultural events and
national identity, religious festival experiences, effective
management and marketing of events. The book is divided into two
broad themes: event tourism and cultural tourism. The Cultural
Tourism theme covers issues such as: socio-cultural and
environmental impacts of tourism development; tourist experiences,
motivations and behavior; development of cultural tourism; hosts
and guests; Community participation; living heritage; and
destination image and branding. The Event Tourism theme covers
issues such as economic, socio-cultural and environmental impacts;
tourist experiences, motivations and behavior; development of event
tourism; event management and sponsorship; destination image and
branding; and planning and marketing hallmark events. The book is
in response to the increasing demand for empirically-based case
studies on event and cultural tourism and will appeal to both
academics and practitioners. Case studies are also ideal as
teaching material for both undergraduate and postgraduate
programmes internationally. This book is a special double issue of
the Journal of Hospitality Marketing and Management.
General
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