Event and cultural tourism as a social practice is a widespread
phenomenon of global socio-economic importance. The purpose of the
book is to bring together current thinking on contemporary issues
relating to the management and marketing of cultural events and
attractions. The contributions to the book provide interesting
perspectives on a number of topics including innovation in
festivals, destination and event image, cultural events and
national identity, religious festival experiences, effective
management and marketing of events.
The book is divided into two broad themes: event tourism and
cultural tourism. The Cultural Tourism theme covers issues such as:
socio-cultural and environmental impacts of tourism development;
tourist experiences, motivations and behavior; development of
cultural tourism; hosts and guests; Community participation; living
heritage; and destination image and branding. The Event Tourism
theme covers issues such as economic, socio-cultural and
environmental impacts; tourist experiences, motivations and
behavior; development of event tourism; event management and
sponsorship; destination image and branding; and planning and
marketing hallmark events.
The book is in response to the increasing demand for
empirically-based case studies on event and cultural tourism and
will appeal to both academics and practitioners. Case studies are
also ideal as teaching material for both undergraduate and
postgraduate programmes internationally.
This book is a special double issue of the Journal of
Hospitality Marketing and Management.
General
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