The CEO Guide to Sales explores the ten areas that must be tackled
in order to excel in sales. These are the areas that are typically
assessed in assignments with Henningsson and Holm's clients, and
are areas that they have, themselves, successfully addressed in
leadership and consulting roles. This book enables the CEO to do a
quick self-assessment of the sales organisation. Being a CEO is not
primarily about knowing the answer to everything, it's about asking
the right questions. With no other book like this on the market,
The CEO Guide to Sales will help CEO's and other senior executives
to ask the decisive questions on sales in order to achieve the full
sales potential of their companies. To double new client
acquisition is often realistic, and business cases can reach
hundreds of millions of Euros or Sterling, taking your company to
the next level.
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