The book explores the Deep Ecology perspective and Buddhist
Economics for transforming business toward a more ecological and
human form. It argues that ecology and ethics provide limits for
business within which business is legitimate and productive. By
transgressing ecological and ethical limits business activities
become destructive and self-defeating. Today's business model is
based on and cultivates narrow self-centeredness. Both Deep Ecology
and Buddhist Economics point out that emphasizing individuality and
promoting the greatest fulfillment of the desires of the individual
conjointly lead to destruction. Happiness is linked to wholeness,
not to personal wealth. We need to find new ways of doing business,
ways that respect the ecological and ethical limits of business
activities. Acting within limits provides the hope and promise of
contributing to the preservation and enrichment of the world.
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