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Running the Family Firm - How the Monarchy Manages its Image and Our Money (Hardcover)
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Running the Family Firm - How the Monarchy Manages its Image and Our Money (Hardcover)
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In recent decades, the global wealth of the rich has soared to
leave huge chasms of wealth inequality. This book argues that we
cannot talk about inequalities in Britain today without talking
about the monarchy. Running the Family Firm explores the postwar
British monarchy in order to understand its economic, political,
social and cultural functions. Although the monarchy is usually
positioned as a backward-looking, archaic institution and an
irrelevant anachronism to corporate forms of wealth and power, the
relationship between monarchy and capitalism is as old as
capitalism itself. This book frames the monarchy as the gold
standard corporation: The Firm. Using a set of case studies - the
Queen, Prince Charles, Prince Harry, Kate Middleton and Meghan
Markle - it contends that The Firm's power is disguised through
careful stage management of media representations of the royal
family. In so doing, it extends conventional understandings of what
monarchy is and why it matters. -- .
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