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Repositioning Reference - New Methods and New Services for a New Age (Hardcover)
Loot Price: R2,514
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Repositioning Reference - New Methods and New Services for a New Age (Hardcover)
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To compete today, librarians need to not only provide old services
in new ways but also to provide new services. Repositioning
Reference: New Methods and New Services for a New Age re-imagines
reference services in libraries and information organizations and
the role of reference librarians, taking into account rapid
developments in technology and information-specific services in
non-library sectors. It traces the history of technology adoption
for reference services, describes competitive pressures facing
reference services, identifies untapped opportunities for reference
services and librarians, details innovative and creative solutions
for energizing the profession and engaging library user
communities, and prescribes means to evaluating technologies for
reference services. This book: * Includes current and unique
examples of innovative reference services to serve as inspiration
and launching points for readers. * Offers contemporary management
theory and practice from outside of the field of LIS to offer
readers a guide for initiating, leading, and managing change in
their organizations. * Outlines the processes of environmental
scanning and SWOT analysis, which are important practices for
keeping abreast of changes in the field and positioning an
organization to make the most of their opportunities and to
minimize threats. Repositioning Reference may be used as a textbook
by LIS educators whose courses and learning experiences prepare
aspiring librarians to lead the reference revolution and by
practicing librarians in diverse settings who want to be change
agents.
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