The Librarian's Nitty-Gritty Guide to Social Media (Paperback, New)

The vast array of social media options present a challenge to today's busy librarians: it's tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she enlarges her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyses how adults' and teens' use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon's guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

General

Imprint:	ALA Editions
Country of origin:	United States
Release date:	December 2012
First published:	2013
Authors:	Laura Solomon
Dimensions:	227 x 157 x 11mm (L x W x T)
Format:	Paperback
Pages:	176
Edition:	New
ISBN-13:	978-0-8389-1160-0
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Library & information services Promotions
LSN:	0-8389-1160-9
Barcode:	9780838911600

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