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Books > Professional & Technical > Other technologies
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Discrimination Testing in Sensory Evaluation (Hardcover)
Loot Price: R3,790
Discovery Miles 37 900
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Discrimination Testing in Sensory Evaluation (Hardcover)
Series: Sensory Evaluation
Expected to ship within 10 - 15 working days
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Provides a complete and unified approach to discrimination testing
in sensory evaluation Sensory evaluation has evolved from simple
“taste testing” to a distinct scientific discipline. Today, the
application of sensory evaluation has grown beyond the food
industry—it is a sophisticated decision-making tool used by
marketing, research and development, and assurance in industries
such as personal care, household care, cosmetics, fragrances,
automobile manufacturing, and many others. Sensory evaluation is
now a critical component in determining and understanding consumer
acceptance and behavior. Sensory Evaluation: Discrimination Testing
provides insights into the application of sensory evaluation
throughout the entire product life cycle, from development to
marketing. Filled with practical information and step-by-step
guidance, this unique reference is designed to help users apply
paired comparison tests, duo-trio tests, triangle tests, similarity
tests, and various other discrimination tests in a broad range of
product applications. Comprehensive chapters written by leading
experts provide up-to-date coverage of traditional and cutting-edge
techniques and applications in the field. Addresses the
theoretical, methodological, and practical aspects of
discrimination testing Covers a broad range of products and all of
the senses Describes basic and more complex discrimination
techniques Discusses the real-world application of discrimination
testing in sensory evaluation Explains different models in
discrimination testing, such as signal detection theory and
Thurstonian modelling Features detailed case studies for various
tests such as A- not AR, 2-AFC, and Ranking among others to enable
practitioners to perform each technique Sensory Evaluation:
Discrimination Testing is an indispensable reference and guide for
sensory scientists, in academia and industry, as well as
professionals working in R&D, quality assurance and control,
and marketing. It is also an excellent textbook for university
courses and industry vocational programs in Sensory Science.
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