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Organizational Change - Creating Change Through Strategic Communication (Hardcover, New)
Loot Price: R2,024
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Organizational Change - Creating Change Through Strategic Communication (Hardcover, New)
Expected to ship within 12 - 17 working days
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Organizational Change integrates major empirical, theoretical and
conceptual approaches to implementing communication in
organizational settings. Laurie Lewis ties together the disparate
literatures in management, education, organizational sociology, and
communication to explore how the practices and processes of
communication work in real-world cases of change implementation. *
Gives a bold and comprehensive overview of communication research
and ideas on change and those who bring it about * Fills in an
important piece of the applied communication puzzle as it relates
to organizations * Illustrated with student friendly, real life
case studies from organizations, including organizational mergers,
governmental or nonprofit policy or procedural implementation, or
technological innovation * Winner of the 2011 Organizational
Communication NCA Division Book of the Year
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