Research Paper from the year 2009 in the subject Business economics
- Marketing, Corporate Communication, CRM, Market Research, Social
Media, grade: 66 out of 100, Dublin Business School, course:
Business Studies, language: English, abstract: This report will
shed the light on betting industry specifics from services
marketing prospective with particular reference to Paddy Power
retail bookmakers in Ireland. The paper will analyse and evaluate
Paddy Power's retail business using relevant analytical tools and
data in order to provide appropriate recommendations and to ensure
report's credibility.
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