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Go To Market Strategy - Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably (Hardcover)
Loot Price: R1,733
Discovery Miles 17 330
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Go To Market Strategy - Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably (Hardcover)
Expected to ship within 12 - 17 working days
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Total price: R1,753
Discovery Miles: 17 530
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In this path-breaking new book, best-selling author and leading
go-to-market strategist Larry Friedman provides a practical and
battle-tested approach for taking products, services, divisions, or
even an entire company to market!
Drawing on dozens of examples and best-practices across a variety
of industries, 'Go To Market Strategy' lays out a clear and
actionable blueprint for building a winning go-to-market plan - one
that will enable you to do more business, with more customers, more
often, and more profitably.
In this book you'll find all of the techniques and tools you need
to answer today's crucial go-to-market questions:
-Which markets offer the best opportunities for profitable growth?
-What do my target customers need? How can I do a lot more business
with them?
-What mix of channels and partners will help me reach and sell to
the most customers at the lowest possible cost?
-Do I have the right product or solution? How can I create broader
customer interest in my offerings?
-Do I have a winning value proposition? What would make the
'message' more compelling - and drive more purchasing activity?
'Go To Market Strategy' is not about incremental change. As
Friedman points out, it is for executives seeking nothing less than
double-digit revenue growth and the slashing of at least 10-15
percent of selling costs - absolutely realistic results that
go-to-market innovators have consistently achieved. This book lays
out all of the techniques used by the world's top go-to-market
leaders, so you too can achieve those kinds of results, and gain a
real go-to-market competitive advantage in your markets.
New thinking from the author of 'The ChannelAdvantage'Offers ready
made go-to-market strategic planning for any organizationPractical
advice and a revolutionary strategic approach to creating and
retaining customers using new technologies and new channel mixes
for faster, more efficient routes to market.
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