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The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition)
Loot Price: R1,052
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The Audience Commodity in a Digital Age - Revisiting a Critical Theory of Commercial Media (Paperback, New edition)
Series: Digital Formations, 94
Expected to ship within 12 - 19 working days
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This edited collection comprises foundational texts and new
contributions that revisit the theory of the "audience commodity"
as first articulated by Dallas Smythe. Contributors focus on the
historical and theoretical importance of this theory to critical
studies of media/communication, culture, society, economics, and
technology - a theory that has underpinned critical media studies
for more than three decades, but has yet to be compiled in a single
edited collection. The primary objective is to appraise its
relevance in relation to changes in media and communication since
the time of Smythe's writing, principally addressing the rise of
digital, online, and mobile media. In addition to updating this
perspective, contributors confront the topic critically in order to
test its limits. Contextualizing theories of the audience commodity
within an intellectual history, they consider their enduring
relationship to the field of media/communication studies as well as
the important legacy of Dallas Smythe.
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