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Conducting Online Research on Amazon Mechanical Turk and Beyond (Paperback)
Loot Price: R1,488
Discovery Miles 14 880
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Conducting Online Research on Amazon Mechanical Turk and Beyond (Paperback)
Series: SAGE Innovations in Research Methods
Expected to ship within 12 - 17 working days
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Conducting Online Research on Amazon Mechanical Turk (R) and
Beyond, written by Leib Litman and Jonathan Robinson, provides both
students and experienced researchers with essential information
about the online platforms most often used for social science
research. This insightful and accessible text answers common
questions like, "How do I maintain data quality in online
studies?," "What is the best way to recruit hard-to-reach samples?"
and "How can researchers navigate the ethical issues that are
unique to online research?" Drawing on their experiences as the
founders of CloudResearch (formerly TurkPrime), the authors provide
information that guides new users planning their first online
studies and engages even the most experienced researchers with
detailed discussions about the challenges of online research. The
book begins with an overview of Amazon's Mechanical Turk and its
rapid rise within academic research. Then, the authors describe how
to set up an MTurk study with screenshots that walk readers through
the steps of creating an account, designing a study, collecting
data, and using third-party applications to enhance MTurk's
functionality. Later chapters provide readers with a detailed
understanding of the MTurk environment and use data from hundreds
of thousands of participants and tens of millions of completed
tasks to dive into issues like participant demographics, sources of
sampling bias, and the generalizability of findings from MTurk.
Finally, the book explores the benefits of using other online
platforms as a complement to MTurk and the ethical issues that are
unique to conducting research with online participant platforms.
Throughout the book, the authors share hands-on advice and best
practices, such as those for conducting longitudinal studies or
carrying out complex studies. Altogether the mix of data, insight,
and advice make this book an essential resource for researchers who
want to understand the online environment and the most effective
ways to conduct research online.
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