Twenty-year IT industry communications leader Leigh Ann Schmidt
wants every company to be good at public relations. Corporate PR,
as a strategic driver for businesses, is dying because of the
mismanagement of the function in-house, an over-reliance on outside
PR agencies, and an increasing gap between business knowledge and
functional output. Aimed at CEOs, Business-Driven Communications
shows organizations how they can elevate their communications teams
to become drivers of profitable bottom-line growth. But readers
don't need an MBA to read it. The author's simple, direct and
to-the-point style makes it easy for anybody in any business
function - in any industry around the world - to understand how
they can achieve communications excellence.
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