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Books > Social sciences > Sociology, social studies > Social issues
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Commercial Culture - The Media System and the Public Interest (Hardcover)
Loot Price: R3,913
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Commercial Culture - The Media System and the Public Interest (Hardcover)
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American mass media are the world's most diverse, rich, and free.
Their dazzling resources, variety, and influence arouse envy in
other countries. Their failures are commonly excused on the grounds
that they are creatures of the market, that they give people what
they want. 'Commercial Culture' focuses not on the glories of the
media, but on what is wrong with them and why, and how they may be
made better. This powerful critique of American mass communication
highlights four trends that sound an urgent call for reform: the
blurring of distinctions among traditional media and between
individual and mass communication; the increasing concentration of
media control in a disturbingly small number of powerful
organizations; the shift from advertisers to consumers as the
source of media revenues; and the growing confusion of information
and entertainment, of the real and the imaginary. The future
direction of the media, Leo Bogart contends, should not be left to
market forces alone. He shows how the public's appetite for media
differs from other demands the market is left to satisfy because of
how profoundly the media shape the public's character and values.
Bogart concludes that a world of new communications technology
requires a coherent national media policy, respectful of the
American tradition of free expression and subject to vigorous
public scrutiny and debate. 'Commercial Culture' is a comprehensive
analysis of the media as they evolve in a technological age. It
will appeal to general readers interested in mass communications,
as well as professionals and scholars studying American mass media.
General
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