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Books > Business & Economics > Business & management > Sales & marketing
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Consumer Behavior, Global Edition (Paperback, 12th edition)
Loot Price: R2,471
Discovery Miles 24 710
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Consumer Behavior, Global Edition (Paperback, 12th edition)
Expected to ship within 12 - 17 working days
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For undergraduate and graduate courses in consumer behaviour.
Consumer Behavior, 12th Edition explores how the examination and
application of consumer behaviour is central to the planning,
development, and implementation of successful marketing strategies.
With an emphasis on developing a variety of useful skills, this
text prepares students for careers in brand management,
advertising, and consumer research. The 12th Edition has been
significantly updated to address contemporary trends and issues,
including the role of new media, technological advances, and recent
ethical concerns affecting the industry.
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