Consumer Behavior, Global Edition (Paperback, 12th edition)

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	2019
First published:	2019
Authors:	Leon G. Schiffman • Joseph Wisenblit
Dimensions:	100 x 100 x 100mm (L x W x H)
Format:	Paperback
Pages:	512
Edition:	12th edition
ISBN-13:	978-1-292-26924-5
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-292-26924-3
Barcode:	9781292269245

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