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Books > Business & Economics > Business & management > Sales & marketing
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Consumer Behaviour - A European Outlook (Paperback, 2nd edition)
Loot Price: R2,711
Discovery Miles 27 110
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Consumer Behaviour - A European Outlook (Paperback, 2nd edition)
Expected to ship within 12 - 19 working days
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Consumer Behaviour focuses not only on what consumers buy, but also
why they buy, when they buy, where they buy and how they evaluate
their purchase, and how they ultimately dispose of it. The second
edition has been thoroughly adapted and revised to reflect European
conditions, and to focus attention on critical concepts in consumer
behaviour. In doing so the authors illuminate the ways in which
marketers apply the principles of consumer behaviour to the
development and implementation of marketing strategies. The new
'Innovation In Action feature' will give practical examples to help
you student link Consumer Behaviour with how it is practised in the
workplace.
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