"WET: The Magazine of Gourmet Bathing" was one of the seminal
avant-garde publications of the 1970s and early 1980s. It had a
quirky, prescient editorial sensibility and was a paradigm-shifting
venue for graphic design experimentation. "WET" was a precursor to,
and exemplar for, later publications such as "Beach Culture," "Ray
Gun," and the like. Talents such as Matt Groening ("The Simpsons")
and others published their first work here. This book tells the
story of the making of "WET" from its early formation in the Venice
Beach creative milieu to its emergence on the international
pop-culture scene. This book includes an extended commentary on the
process of making "WET," along with images and reprints from the
magazine. No mere retrospective, this book offers instructive
advice for anyone embarking on a journey of artistic
entrepreneurship.
Leonard Koren trained as an artist and architect. He was the
founder and publisher of "WET: The Magazine of Gourmet Bathing."
Koren writes and consults about design- and aesthetic-related
issues. Among his previous books are "Wabi-Sabi: for Artists,
Designers, Poets & Philosophers "and "Which "Aesthetics" Do You
Mean? Ten Definitions."
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