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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Rationalist Bias in Communication Theory (Paperback)
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Rationalist Bias in Communication Theory (Paperback)
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While communication theory has not recognized the implications of
the social intuitionist model, psychologists have gathered an
impressive body of evidence to support the theory. In social
cognition research, there was the idea that human inferential
processes are conscious, rational, logical, and accurate, and this
belief continues somewhat in the behavioral sciences although there
is evidence that it is incorrect. A fresh examination is needed on
just how these inferences by the receiver and the implications by
the sender, carried out at high speed, impact our understanding of
the communication process. Simply put, until now the default case
in communication theory is the belief that we consciously reason
and then we act. However, that may not be entirely true.
Rationalist Bias in Communication Theory applies social intuition
theory to human communication. This book explores how research has
missed accounting for a critical fact about human communication in
the theories of communication, namely that we as humans can respond
to one another and to all kinds of stimuli faster than we can
deliberate. By applying intuitive cognition to communication, a new
light can be shed on the communication process, which is what the
chapters prove and discuss. This book is valuable for social
scientists, practitioners, researchers, academicians, and students
interested in new theories in communication theory.
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