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Media Analysis and Public Health - Contemporary Issues in Critical Public Health (Paperback)
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Media Analysis and Public Health - Contemporary Issues in Critical Public Health (Paperback)
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This volume showcases new approaches to studying public health in
traditional and emerging media, suggesting that we need more
analyses that focus on the production of media and on power
dynamics, as well as studies of audience reception of media
messages. The collection asks a variety of questions about the role
of media in analysing public health. Contributors ask: who is
influential in producing the stories we see in the press and on
social media? Who benefits, and who is damaged, by media debates on
health topics? They investigate the role of big business in seeking
to shape public opinion and consumption in print and online media;
how issues such as hand washing come to be framed over time by
newspapers; how conflicts over immunisations get covered; how
health promotion messages do their work; and the positive role of
online media in helping foster drug safety. Together, they reach
the conclusion that since mass media is a crucial element of civic
society, more in-depth understanding of how it works and what
impacts it has on public health is essential. Given the crucial
role of the media in shaping health debates, pushing certain issues
up the policy agenda, defining problems for audiences and
presenting potential solutions, this book's analysis will be of
interest to all those studying how the media shape policy, as well
as public health researchers with an interest in mass
communication. This book was originally published as a special
issue of Critical Public Health.
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