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The Middle Class in Emerging Societies - Consumers, Lifestyles and Markets (Paperback)
Loot Price: R1,617
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The Middle Class in Emerging Societies - Consumers, Lifestyles and Markets (Paperback)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 19 working days
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This volume examines the discursive construction of the meanings
and lifestyle practices of the middle class in the rapidly
transforming economies of Asia, Latin America, Africa and the
Middle East, focusing on the social, political and cultural
implications at local and global levels. While drawing a
comparative analysis of what it means to be middle class in these
different locations, the essays offer a connective understanding of
the middle class phenomenon in emerging market economies and lay
the groundwork for future research on emerging, transitional
societies. The book addresses three key dimensions: the discursive
creation of the middle class, the construction of the cultural
identity through consumption practices and lifestyle choices, and
the social, political and cultural consequences related to
globalization and neoliberalism.
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