This book is a companion to Global Business: Strategy in Context
(ISBN 9780995682085) and takes the learning further into managing
the key, functional areas that underpin strategic positioning. It
first focuses on the major challenges and ways of running marketing
and R&D functions in an international business. The author then
gives insights, through frameworks, studies and examples, into how
businesses manage organisation structure and architecture; sourcing
and the supply chain; information systems and emerging
technologies; and human resources, in different parts of the
world—globally, regionally and domestically. The book also
reviews how an international business can manage exchange rates in
the context of the international monetary system. The book provides
detailed understanding of challenges and practices in international
project and change management, and concludes by establishing
future, post–COVID-19, challenges, opportunities and directions
for international businesses. Notable features of this title are
… • Based on up-to-date research studies. • Reviews the
post–COVID-19 shifting global context, changed business
priorities and impacts on strategy. • Covers the essential
international business management functions. • Includes extensive
sections on international project and change management. •
Details how the 2020-2021 crises have accelerated the adoption of
emerging technologies, and how global digital management can be
executed. • Focuses on the future. The book provides management
principles for dealing with systemic risk and redesigning an
international business for the new (ab)normal.
General
| Imprint: |
Sb Publishing
|
| Country of origin: |
United Kingdom |
| Release date: |
2021 |
| Authors: |
Leslie Willcocks
|
| Dimensions: |
245 x 190 x 19mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
248 |
| ISBN-13: |
978-0-9956820-9-2 |
| Categories: |
Books
|
| LSN: |
0-9956820-9-7 |
| Barcode: |
9780995682092 |
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