In this re-published book The Insight Discipline: Crafting New
Marketplace Understanding That Makes a Difference, Liam Fahey
details the analysis methods and modes of deliberations required to
overcome data challenges and create an insight-driven culture. He
lays out the business case for why leaders must emphasize the goal
of attaining new insight if they want to gain maximum value from
analysis. The Insight Discipline provides you with a comprehensive
guide to what it takes to craft marketplace insight that extends
beyond the typical analysis findings. Plus, you'll see how to use
new insight to influence thinking, decisions and action at any
organizational level. This book forms part of the American
Marketing Association (AMA) Leadership series: 7 Big Problems of
Marketing.
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