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The Insight Discipline - Crafting New Marketplace Understanding that Makes a Difference (Paperback) Loot Price: R577
Discovery Miles 5 770
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The Insight Discipline - Crafting New Marketplace Understanding that Makes a Difference (Paperback): Liam Fahey

The Insight Discipline - Crafting New Marketplace Understanding that Makes a Difference (Paperback)

Liam Fahey

Series: American Marketing Association

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Loot Price R577 Discovery Miles 5 770

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In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a comprehensive guide to what it takes to craft marketplace insight that extends beyond the typical analysis findings. Plus, you'll see how to use new insight to influence thinking, decisions and action at any organizational level. This book forms part of the American Marketing Association (AMA) Leadership series: 7 Big Problems of Marketing.

General

Imprint: Emerald Publishing Limited
Country of origin: United Kingdom
Series: American Marketing Association
Release date: August 2020
First published: 2020
Authors: Liam Fahey
Dimensions: 229 x 152 x 36mm (L x W x T)
Format: Paperback
Pages: 424
ISBN-13: 978-1-83982-733-4
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 1-83982-733-5
Barcode: 9781839827334

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