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Organizational Identity in Practice (Paperback, New)
Loot Price: R2,078
Discovery Miles 20 780
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Organizational Identity in Practice (Paperback, New)
Expected to ship within 12 - 17 working days
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Organizational Identity in Practice provides much-needed, in-depth
studies on what happens when aspirations, claims and beliefs
interact. Given the practical needs of managers and students, this
exciting new text provides readers with more insight into what
differences in these identity aspirations, claims and beliefs
really mean and what we may expect to occur when these differences
become visible and what the outcomes of these processes are likely
to be. The diverse case studies illustrate how well-known firms
have dealt with the broad issues of "who we are as an organization"
and "what makes us similar or distinct from others" and cover a
broad range of industries, firms, and organizational forms. The
cases from companies such as Air France, AT&T, Bang &
Olufsen, BP, Statoil, Starbucks, Scania and Alfa Romeo are focused
on the broad topics of organizational identity, strategy and the
environment, multiple and conflicting identities, the construction
of identities, and how organizations express and project their
identities. The authors give scholars, students and managers
valuable ideas on how to deal with organizational identity
challenges within firms.
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