Horse experts often aren't professional business experts. And
that's OK. But professional business promotional strategies still
apply, when it comes to publicizing equestrian events. How can you
draw equine enthusiasts to your own horse happenings? Help is on
the way. Penned by a promotional professional/equestrian
journalist, this book offers assistance in layman's terms - from
social networking to local contact development, and from media
relations to in-house optimization. Each chapter includes practical
tips, common-sense suggestions, straightforward instructions, and
insider expertise for spreading the news of future horse happenings
and promoting a horse business in general. This book is a must read
for equestrian event planners, horse facility owners and managers,
equine breed and equestrian discipline association managers, horse
training clinicians, and other equine industry professionals and
leaders.
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