Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Release date:	May 2023
First published:	2023
Editors:	Linda Brennan • Lukas Parker • Krzysztof Kubacki • Ella Chorazy • Michael A. Jackson
Pages:	360
ISBN-13:	978-981-12-7605-7
Categories:	Books Promotions
LSN:	981-12-7605-6
Barcode:	9789811276057

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