John F. Kennedy challenged America to enter and win the space
race, Nixon ushered in the era of the space shuttle work horse, and
Reagan urged us to reach for the stars. In this study of space
exploration from a metaphorical perspective, Linda T. Krug focuses
on presidential rhetoric and the ways in which metaphors influence
public understanding and opinion of the U.S. space program.
After the era of the man on the moon, why did people no longer
flock to see a space launch? Why did legislative support for the
space program become so difficult to procure? Why were NASA
officials willing to compromise their ethics and beliefs to make a
launch happen? Krug raises these questions and argues that the
answers, to some extent, lie in the metaphorical shadows our
presidents have cast over the space program. Beginning with a
discussion of the significance of metaphor, this study offers a
comprehensive space chronology highlighting space program events
and presidential responses, from Eisenhower unveiling his plan to
Bush taking us to tomorrow. Krug proposes that once U.S. astronauts
walked on the moon, thus winning the race, the nation was unable to
find another equally compelling way of looking at space
exploration. She suggests that only when presidents learn to
combine visions of space exploration with space use will a sound
space program once again exist. With a focus on the dynamic
motivating power of metaphorical images, this unique investigation
of space exploration rhetoric will interest space enthusiasts, as
well as those who study rhetorical criticism, political
communication, political science, and space programs.
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