For a long time, economists have assumed that we were cold,
self-centred, rational decision makers - so-called Homo economicus;
the last few decades have shattered this view. The world we live in
and the situations we face are of course rich and complex,
revealing puzzling aspects of our behaviour. Optimally Irrational
argues that our improved understanding of human behaviour shows
that apparent 'biases' are good solutions to practical problems -
that many of the 'flaws' identified by behavioural economics are
actually adaptive solutions. Page delivers an ambitious overview of
the literature in behavioural economics and, through the exposition
of these flaws and their meaning, presents a sort of unified theory
of behaviouralism, cognitive psychology and evolutionary biology.
He gathers theoretical and empirical evidence about the causes of
behavioural 'biases' and proposes a big picture of what the
discipline means for economics.
General
| Imprint: |
Cambridge UniversityPress
|
| Country of origin: |
United Kingdom |
| Release date: |
October 2022 |
| Authors: |
Lionel Page
|
| Dimensions: |
229 x 152 x 19mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
325 |
| ISBN-13: |
978-1-00-920919-9 |
| Categories: |
Books >
Business & Economics >
Economics >
Microeconomics >
General
|
| LSN: |
1-00-920919-1 |
| Barcode: |
9781009209199 |
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