Lobbying - The Art of Political Persuasion (Paperback, 3rd Revised edition)

This is a fully revised, updated and expanded third edition. Lobbying is a global industry which thrives wherever democracy is established. This third edition of Lobbying by Lionel Zetter straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Gulf and the Middle East. The acknowledged industry bible, this book explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: the historical background to lobbying, and the ethical and regulatory frameworks; advice on how to break into lobbying; the mechanics of lobbying, and the techniques employed by lobbyists around the world; the various types of lobbying and public affairs campaigns; how to use the media and third-party advocates in support of a campaign; and, a step-by-step guide to planning and implementing a lobbying campaign. The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience.There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

General

Imprint:	Harriman House Publishing
Country of origin:	United Kingdom
Release date:	December 2014
Authors:	Lionel Zetter
Dimensions:	234 x 155 x 33mm (L x W x T)
Format:	Paperback
Pages:	630
Edition:	3rd Revised edition
ISBN-13:	978-0-85719-410-7
Categories:	Books > Social sciences > Politics & government > Political activism > Pressure groups & lobbying Promotions
LSN:	0-85719-410-0
Barcode:	9780857194107

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!