"I've always said that education without execution is just
entertainment - and Lior illustrates this beautifully in his book.
It is important to learn HOW to implement a successful Customer
focus strategy and you need knowledge and process to do it well.
Read this book and learn."--"Tim Sanders, Author of "Love is The
Killer App""
"Lior brings original thought to the world of business, ideas
drawn from reality, based on solid observations with the clear
objective of helping people make money. Read this and
profit."--Jerry Vass, Author of "Soft Selling in A Hard World" and
President Vass Consulting
"You might not like this book. It's not filled with easy
shortcuts and feel-good platitudes. BUT, when you're ready to walk
the walk and not just talk the talk) about treating your customers
right and growing your business, Lior's book is a fine place to
start down that rarely-followed, very profitable path."--Seth Godin
Author, Purple Cow & Free Prize Inside
"Lior Arussy is a true customer advocate. This book is a
must-read for anyone who knows that the only sustainable
competitive advantage is to create a unique and meaningful customer
experience."--Ginger Conlon, Editor-in-Chief, "CRM" magazine
According to Strativity's 2003 CEM global study, 45% of
executives surveyed do not believe they deserve the customer's
loyalty. Following a decade of customer-centric books, the market
is in a state of crises with over 50% customer focused projects
fail. "Passionate and Profitable" is a new book that takes a
critical look at the state of the companies' commitment to
customers and exposes the fatal mistakes companies make and the lip
service they pay to their customers.
Full of examples and statistics, "Passionate and Profitable"
argues that customer strategies success depends on making serious
tough choices and not cosmetic works. It is those tough trade offs
that will help companies unleash their passion for customers and in
return, increase their profitability and sales.
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