Social Media in Context: Writers Explore the Marketplace brings the
world of social media to a practical level, exploring it through
the experiences of resourceful entrepreneurs and established
corporations, novice users, and expert consultants. Addressing and
going far beyond the use of Facebook and Twitter to reach consumers
and build professional relationships, Social Media in Context
illustrates how marketers and public relations professionals can:
meet and engage potential audiences through interactive
location-based marketing boost employee productivity by injecting
corporate intranets with social media in order to streamline
communication help transform society by creating and participating
in niche social networks and in expansive online communities of
forums and blogs, where voices unite to promote common goals
discover unconventional and creative means of marketing their
services and products online and interacting with audiences on your
own terms By professional writers for professional writers, Social
Media in Context offers a scholarly, research-based approach that
is at the same time immensely readable. Its nine chapters are
replete with everyday applications offered by expert users of
social media in the workplace and beyond. This accessible
collection will serve as an excellent source on social media within
marketing and professional writing courses.
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