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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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The Mindful Marketer - How to Stay Present and Profitable in a Data-Driven World (Hardcover) Loot Price: R878
Discovery Miles 8 780
Repayment Terms: R82 pm x 12*
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The Mindful Marketer - How to Stay Present and Profitable in a Data-Driven World (Hardcover): Lisa Nirell

The Mindful Marketer - How to Stay Present and Profitable in a Data-Driven World (Hardcover)

Lisa Nirell

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Loot Price R878 Discovery Miles 8 780 | Repayment Terms: R82 pm x 12*

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As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2014
First published: 2014
Authors: Lisa Nirell
Dimensions: 235 x 155 x 21mm (L x W x T)
Format: Hardcover
Pages: 224
ISBN-13: 978-1-137-38629-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-137-38629-0
Barcode: 9781137386298

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