Carmen Miranda was not only the first Latin American star to be
invited to imprint her hands and feet outside Grauman's
Chinese
Theatre in Hollywood, she was also, for a period, the highest paid
female star in the US. Lisa Shaw's study of Miranda's film career
and star persona traces her emergence as one of the first stars of
the Brazilian film industry and her subsequent triumph in
Hollywood.
Shaw charts Miranda's transition from singer to film star,
analysing how her star persona drew on performance techniques honed
during her singing career. She examines shifts in Miranda's star
identity after her move to Broadway in 1939, and Hollywood a year
later, with her identification as an 'ethnic' star emphasised by
extravagant baiana costumes.
Shaw shows how Miranda consciously constructed an identity that
both endorsed and subverted stereotypes about Latin America
during the era of the 'Good Neighbor Policy', and explores
Miranda's appeal across mainstream and marginalised audiences, both
in the US and Brazil. Finally, she considers why Miranda's image is
still instantly recognisable, examining her impact on material
culture, particularly women's fashions, both during her lifetime
and until the present day, and the role played in the consecration
of her 'tropical' star persona by imitators, ranging from Bugs
Bunny, Lucille Ball and Mickey Rooney, to contemporary Carmen
Miranda imitators of both genders
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