Communication for Business introduces students to the core topics
necessary for their undergraduate studies in business communication
and is designed with the future professional in mind. It bridges
academic theory and real-world business knowledge and provides lots
of practical examples in the companion digital obook. It offers a
fresh approach to the subject in the form of the three business
communication principles: logic, clarity and courtesy in the way
they frame the contents of the book. Written by a combination of
management, communication, ethics and journalism academics it
presents information that is practical and interesting in a style
that is theoretical and accessible.
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