Responsible Marketing - How to Create an Authentic and Inclusive Marketing Strategy (Paperback)

Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix. Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	17 November 2024
First published:	2023
Authors:	Lola Bakare (Marketing Strategist and Founder)
Dimensions:	234 x 156mm (L x W)
Format:	Paperback - Trade
Pages:	256
ISBN-13:	978-1-398-61162-7
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-398-61162-X
Barcode:	9781398611627

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