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Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (Hardcover)
Loot Price: R7,094
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Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines (Hardcover)
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Stories are everywhere around us, from the ads on TV or music video
clips to the more sophisticated stories told by books or movies.
Everything comes wrapped in a story, and the means employed to
weave the narrative thread are just as important as the story
itself. In this context, there is a need to understand the role
storytelling plays in contemporary society, which has changed
drastically in recent decades. Modern global society is no longer
exclusively dominated by the time-tested narrative media such as
literature or films because new media such as videogames or social
platforms have changed the way we understand, create, and replicate
stories. The Handbook of Research on Contemporary Storytelling
Methods Across New Media and Disciplines is a comprehensive
reference book that provides the relevant theoretical framework
that concerns storytelling in modern society, as well as the newest
and most varied analyses and case studies in the field. The
chapters of this extensive volume follow the construction and
interpretation of stories across a plethora of contemporary media
and disciplines. By bringing together radical forms of storytelling
in traditional disciplines and methods of telling stories across
newer media, this book intersects themes that include interactive
storytelling and narrative theory across advertisements, social
media, and knowledge-sharing platforms, among others. It is
targeted towards professionals, researchers, and students working
or studying in the fields of narratology, literature, media
studies, marketing and communication, anthropology, religion, or
film studies. Moreover, for interested executives and entrepreneurs
or prospective influencers, the chapters dedicated to marketing and
social media may also provide insights into both the theoretical
and the practical aspects of harnessing the power of storytelling
in order to create a cohesive and impactful online image.
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