Creating a successful global product is complex. Why do some
products survive or become reinvented? What makes a product loved
by some and despised by others? What key issues were present when
some of the most notable inventions and product designs occurred?
Through interviews with successful product designers and inventors
from around the world, and case studies of products from their
local inception to their global success, The Future of Design will
answer these important questions and provide a robust framework for
activating innovative thinking that goes beyond Western approaches
to creativity and innovation.
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