Situated at the crossroads of visual culture and consumerism, this
essay collection examines visual merchandising as both a business
and an art. It seeks to challenge that scholarly ambivalence that
often celebrates the spectacle but denies the agenda of
consumerism. The volume considers strategies in the imaging of
selling from the mid nineteenth century to the present, in terms of
the visual interaction that occurs between the commodity and the
consumer and between body and space. Under the categories of
Promotion, Product and Place, contributors to the volume examine
the strategies in the presentation of retail goods and environments
that range from print advertising to product design to store
display and architecture. Visual Merchandising: The Image of
Selling is located directly at the nexus of business practice and
cultural myth, where the spectator never loses sight of their
status as buyer and the object of desire is always still a
commodity.
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