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Changing the Food Game - Market Transformation Strategies for Sustainable Agriculture (Paperback)
Loot Price: R1,058
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Changing the Food Game - Market Transformation Strategies for Sustainable Agriculture (Paperback)
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By 2050, the world's population is estimated to grow to 10 billion.
To feed everyone, we will have to double our food production, to
produce more food in the next 40 years than in the whole of the
last 6,000. Changing the Food Game shows how our unsustainable food
production system cannot support this growth. In this prescient
book, Lucas Simons argues that the biggest challenge for our
generation can only be solved by effective market transformation to
achieve sustainable agriculture and food production. Lucas Simons
explains clearly how we have created a production and trading
system that is inherently unsustainable. But he also demonstrates
that we have reason to be hopeful - from a sustainability race in
the cocoa industry to examples of market transformation taking
place in palm oil, timber, and sugarcane production. He also poses
the question: where next? Provocative and eye-opening, Changing the
Food Game uncovers the real story of how our food makes it on to
our plates and presents a game-changing solution to revolutionize
the industry.
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