The Routledge Companion to the Future of Marketing (Hardcover)

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. Each chapter presents an expert overview, and an analytical and engaging discussion of the topic, as well as introducing a specific research agenda paving the way for the future. The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of marketing scholars, transforming current thinking into new perspectives and advances in marketing knowledge.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Companions in Marketing, Advertising and Communication
Release date:	December 2013
First published:	2014
Editors:	Luiz Moutinho • Enrique Bigne • Ajay K. Manrai
Dimensions:	246 x 174 x 33mm (L x W x T)
Format:	Hardcover
Pages:	474
ISBN-13:	978-0-415-62592-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-415-62592-0
Barcode:	9780415625920

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