This book analyzes career narratives of selected prominent NBA
players after the Michael Jordan era, understood as the time after
his second retirement in January 1999. It was a pivotal time for
the league, as Jordan became synonymous with NBA basketball and the
face of its global expansion. The players discussed in the book
have been selected because of the significance of their career
narratives, as all of them correspond with certain archetypes,
prevalent in the world not only of professional basketball, but of
professional sports in general. The private and public personas of
eight players as well as their depiction by the media are analyzed
not only regarding their success on the basketball court, but also
in light of what they have come to represent for the modern NBA.
The players discussed in this book are Shaquille O'Neal, Alonzo
Mourning, Vin Baker, Allen Iverson, Antoine Walker, Steve Nash, Tim
Duncan, and Kobe Bryant. Collectively, these eight players embody
the distinguishing character profiles and career arcs of sports
superstars with dominance, individualism, and athleticism being as
much parts of sports star culture as egotism, injuries, boredom,
addiction, and bankruptcy.
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