In a world that is increasingly wary of artificial intelligence
(AI), this book explores the pressing need for strategic
communicators to move away from being advocates for AI and move
towards a more critical activist role that enables them to counter
AI-driven threats to communities and relationships. AI is
contributing to inequality, misinformation and environmental
damage, among other problems. This book argues that strategic
communicators are uniquely placed to help counter AI-driven
challenges because of their skills in relationship-building and
their ability to craft and deliver messages effectively. By
discussing the different professional activist approaches that
communicators can take in relation to growing AI challenges, the
book offers multiple perspectives that will help to build knowledge
in diverse settings and develop practice, especially in community
and activist strategic communication. Research-based and combining
theory with practice, this thought-provoking book will be welcomed
by strategic communication scholars and practitioners alike eager
to develop a critical approach to the challenges surrounding AI.
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