For eight years between 1998 and 2006, Luke Johnson wrote a regular
column as "The Maverick" in "The Sunday Telegraph". His short,
pithy essays tackled subjects ranging from rich lists to bankrupt
companies, from high finance to investment techniques, from
philanthropy to trophy wives, bringing a practitioner's eye to the
commercial world and the people in it. "The Maverick" quickly
developed a cult following among readers who wanted to understand
the blunt truth about investment, entrepreneurs, business history,
and corporate life. This book brings together 84 of the best
articles, with updates, in a single volume. What makes them unique
is that Luke Johnson is not just a first-class writer, he is also
one of Britain's most successful entrepreneurs. He made his name
with PizzaExpress, has run and owned businesses in many different
sectors, and now takes stakes in fast-growing businesses through
his company, Risk Capital Partners. He is also Chairman of Channel
4. The diversity of his experience enables him to write with
insight and perspective about the very serious matter of making and
losing money.If you are in business, you will find "The Maverick"
entertaining, informative and inspiring. If you are not in
business, you will discover what makes business people tick, the
hurdles they have to overcome to succeed, and the substantial
benefits they bring to society.
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