Disrupt - Think the Unthinkable to Spark Transformation in Your Business (Hardcover, 2nd edition)

&>Master a complete five-step program for identifying and executing on disruptive business opportunities! Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience innovating at the legendary frog design (and teaching innovation at NYU), Williams shows exactly how to generate and execute on a steady stream of disruptive strategies. Using updated examples and a book-length case study, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. You'll walk through generating your disruptive hypothesis, defining your disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in your solution. Disrupt, Second Edition is for all entrepreneurs, product and marketing managers, R and D specialists, strategists, and senior executives seeking to create disruptive products, services, and customer experiences. It offers you a systematic and proven way to redefine your company's future, stun your industry, and leave your competitors scrambling to catch up.

General

Imprint:	Pearson FT Press
Country of origin:	United States
Release date:	October 2015
First published:	2016
Authors:	Luke Williams
Dimensions:	230 x 147 x 23mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	272
Edition:	2nd edition
ISBN-13:	978-0-13-399590-9
Categories:	Books > Business & Economics > Business & management > Business strategy
LSN:	0-13-399590-9
Barcode:	9780133995909

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