Childhood and Markets - Infants, Parents and the Business of Child Caring (Hardcover, 1st ed. 2018)

This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Series:	Studies in Childhood and Youth
Release date:	July 2018
First published:	2018
Authors:	Lydia Martens
Dimensions:	210 x 148 x 25mm (L x W x T)
Format:	Hardcover
Pages:	277
Edition:	1st ed. 2018
ISBN-13:	978-0-230-28425-8
Categories:	Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups Books > Social sciences > Sociology, social studies > Social institutions > Family & relationships > General Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > General Promotions
LSN:	0-230-28425-6
Barcode:	9780230284258

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