|
Books > Business & Economics > Business & management > Sales & marketing > Advertising
|
Buy Now
Values, Lifestyles, and Psychographics (Paperback)
Loot Price: R1,587
Discovery Miles 15 870
|
|
|
Values, Lifestyles, and Psychographics (Paperback)
Expected to ship within 12 - 19 working days
|
This book showcases papers presented at the annual Advertising and
Consumer Psychology Conference. The contributors -- active scholars
with both practitioner and academic backgrounds -- share an
interest in the general area of psychographics, values, and
lifestyle in advertising. The interdisciplinary and international
mix of authors bring a diverse perspective to this volume, which is
divided into four nonorthogonal sections. The first section deals
with theoretical and conceptual issues in advertising research,
while the second section presents chapters devoted to improving
methodology. The final two sections illustrate how value,
lifestyle, and psychographic research have been used to understand
differences among people. The first of these final two sections
emphasizes differences among people at different times (commonly
called trend research), and the second emphasizes differences among
people across national boundaries. Collectively, these chapters
illustrate how practical state-of-the-art research in values,
lifestyles, and psychographics can be. Thoughtful consideration of
values, lifestyles, and psychographics as they are manifested in
quality research can improve advertising and marketing practice,
and can help the business community deliver products and services
that are more in line with consumers' needs.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
